Many solo founders can now build a SaaS business without worrying about the technical side of things. However, many still struggle on how to find good niche SaaS ideas. The truth is that coming up with a great SaaS business idea doesn’t happen out of thin air; it takes research, validation, and a clear understanding of what the market wants.
Many founders fail not because they can’t build a product but because they didn’t find an idea with real demand or a sustainable business model. In this article, we’ll share some tried-and-true ways to find profitable, niche software-as-a-service business ideas that can put you on the path to success. Let’s get started.
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How To Find Good Niche SaaS Ideas?
SaaS (Software as a Service) continues to grow quickly in 2025. If you have a unique product to give, now is the best time to get in on the action. However, identifying the appropriate niche is crucial for success. A clear niche gives your business a target market, less competition, and a better idea of how to make money. Let’s learn how to find good niche SaaS ideas.
Think About The Problems You Personally Face
Your daily or work problems are a good place to start when you want to come up with a niche SaaS idea. People often call this “scratching your own itch.” The idea behind this is simple: if you’re having trouble, other people probably are, too.
For example, WP CV Builder SaaS is a WordPress plugin that lets business owners start their own sites to make CVs. The tool’s creators knew how hard it is for business owners to develop a resume-making service that works for everyone and makes money. By filling this gap, they made it easy for users to offer skilled CV-writing services.
The plugin comes with 26+ ready-to-use templates, designs that can be changed, and instant resume downloads. It also lets business owners make money from their websites through free or paid plans that work smoothly with PayPal for payments. Today, WP CV Builder SaaS powers hundreds of CV-making websites worldwide. This helps business owners make passive income and makes it easier for job hunters to move up in their careers.
Listen To Other People’s Complaints
If you can’t think of a problem in your life right away, listening to what other people have to say is helpful. People love to complain about things that bother them, like bad software, old ways of doing things, or hard-to-understand routines.
Sites that review products, like G2 or Capterra, are also excellent sources of information. Look for comments that keep coming up about the software you’re using and figure out where people are having trouble.
Make An Existing SaaS Product Better
It’s not always necessary to begin from scratch. Sometimes, making a product better can lead to success. A lot of SaaS tools are the best in their fields, but sometimes they could be better, especially when it comes to the user experience or the price.
Think about Trello vs. Notion. People liked Trello at first because it was easy to use to keep track of tasks, but Notion saw a chance to make a more flexible, all-in-one workplace. Notion found a market for users who wanted more than just a kanban board by giving them better ways to customize and record their work.
Narrow Down Your Customer Base
To build a successful SaaS business, one of the best things you can do is narrow your audience and focus on them. Making a product for a small, clear-cut group in a crowded market can help you stand out.
For instance, just because a big company solves problems on a global level doesn’t mean it does so for every part of the market. You could offer the same service or product but make it more special for a niche group or demographic in your area.
Try To Think of Something That No One Else Is Doing
Try to come up with new SaaS startup ideas that no one else has thought of. Pingenerator is an excellent example of this. It fixes a particular issue that no one had thought of. It turns a link to a story into a Pinterest pin, which is very helpful for people who want to get more people to their site from Pinterest.
Typeform is another excellent example. It changed the way that online forms are made. Forms were simple and dull before Typeform. Typeform made them more dynamic and interesting, which improved the user experience and raised the completion rate. A lot of people didn’t know they needed better, easier-to-use forms until they were fixed.
Final Thought
These are tried-and-true ways on how to find good niche SaaS ideas. It’s important to test your idea and make your MVP once you have one. With no-code platforms like WP CV Builder, you don’t have to write a single line of code to turn your idea into a fully working website that writes resumes.
FAQs
What are some mistakes people often make when they’re looking for a good niche SaaS idea?
People often make the mistakes of targeting too large an audience, not testing the idea with real users, and focusing on features instead of fixing specific problems.
How can I make sure my SaaS idea is good?
You can test your idea by making a minimum viable product (MVP) and doing market research, surveys, or interviews with people who might use your idea.
In the crowded SaaS market, can a small team do well?
Yes, a small team can be successful if it focuses on a niche or micro-SaaS and offers a unique service that big companies might miss.